Cisco Changes Its Stripes

A few weeks ago, networking giant Cisco announced that it was transforming its communcations, with the most visible part of the makeover being the launch of a new logo. As the discussion on Movable Type-powered design blogs such as Speak Up and Strategic Name Development indicated, Cisco’s audience on the web was ready for a new visual direction for the company. The new logo was even designed specifically to be displayed correctly at very low resolution, as on a mobile device or in the little favorites icon in your browser.

But the bigger news was the larger communications initiative taking advantage of the new web-based tools for interactivity:

A transformation is occurring on the Web. The end user is more in charge, creating collaborative websites and blogs, generating, mixing and sharing content, and having more of a say in how companies do business with them. The potential of the Internet is being fulfilled by more than the physical network alone, it is the human network where people are connecting and collaborating, enabling ideas and opportunities. This represents an ideal time for Cisco to transform our website, into a platform for collaboration, interaction and innovation.