Intel Outside: Enterprise Blogging
Starting two years, ago Intel CEO Paul Otellini began communicating with the team inside the company by using blogs as a direct channel to Intel’s staff around the world. When the blogs were first publicly discussed, the idea of such a prominent technology executive participating in a private internal blog made a splash. Otellini’s first post had a great explanation for why he started blogging:
Why am I doing this? Well, it seemed like a good idea to be able to create an ongoing vehicle to share my thoughts and observations on Intel and our industry with our employees, and to allow you an opportunity to have a platform for your thoughts or responses. While this is intended as an internal blog, I recognize that it will become public— welcome to the Internet!
The truth is, a lot of large enterprises begin blogging quietly in private, sometimes growing to hundreds or even thousands of blogs before they make the leap to talking to the public with their blogs.
It’s no surprise — managing a community and the response to a public blog is a big commitment, and it makes sense to have the right process and technology in place before getting started. With years of experience under their belt, it’s no surprise that Intel recently unveiled their very first public blog, powered by Movable Type Enterprise.
The new blog is centered around the company’s Information Technology leaders, a well respected group that offers considerable insight into issues and challenges facing IT managers today. IT@Intel has a simple, useful mandate:
The blog offers an inside look at Intel’s IT operations and provides opportunities for you to exchange ideas directly with the IT experts who keep Intel’s business running and growing.
It’s a strong endorsement of the success of Intel’s internal blogs that the company has embraced the idea of using blogs to communicate to one of its key audiences. And of course, IT managers have always placed a priority on reliability, scalability, manageability, and all the other “abilities” that make a technology useful for a business, so we’re especially pleased they’ve chosen Movable Type Enterprise as the platform to help them reach this new audience.
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