NBC: Every TV Show Needs a Blog

Blogs are a terrific complement to the other media we all enjoy, and NBC offers one of the best examples. The peacock network has featured live premiere blogs from the creators, producers, or cast members of every single show that’s aired this fall. That list includes many of the most popular shows on television, such as ER, The Office, three different flavors of Law & Order, and blogosphere favorite, Heroes.

NBC has clearly embraced the online community around each of its shows; They’ve even added free streaming video for each show. But why did they switch all their blogs to Movable Type?

Just looking at the blogs that have already been launched offers a completely different perspective on the shows that millions of us have been watching for years. For example, Law & Order has been on the air for seventeen years, but until the premiere episode of this season, we’ve never had a chance to hear series creator Dick Wolf talk about the show in his own words. Whether he’s waxing philosphical about a theoretical movie or just saying how much he enjoys blogging, it’s a fascinating peek behind that scenes that simply couldn’t be done any other way.

We think there’s a fundamental understanding that the biggest thing the web can add to the TV watching experience is a sense of community, interaction and connection. NBC’s use of Movable Type for their blogs has helped cement that connection, and shows exactly how blogs can add value to a business that’s been established for decades.