Symantec: Making a Blog You Can Trust
Because lots of high-profile blogs are full of strong opinions and lively debates, people who are less familiar with blogging sometimes worry if they can trust the information they discover on blogs. That’s an inconvenience if you’re an individual blogger, but it’s a serious problem if you’re in the business of helping companies protect their infrastructure and data.
And protection is exactly Symantec’s business. Whether it’s online fraud, spam, or other security risks, Symantec has been leading the conversation for as long as there’s been a need to secure technology. Today, leading a conversation means having a blog, and that’s where the Movable Type-powered Security Response Weblog comes in.
It’s not enough to merely share information about emerging threats, or to detail how Symantec is providing its customers with the tools they need to defend themselves or to better manage their technology deployments. As a voice of the company itself, Symantec’s Security Response blog has to make customers feel as if they can trust the information the blog provides. Symantec achieves this goal with a few simple techniques…
Clearly identifying the blog’s mission. Symantec tells you what the blog is designed to do. A simple declaration lays out the ground rules for the conversation: “Because of the cutting-edge nature of the material in the Security Response weblog, we cannot always guarantee the accuracy of every statement. As concepts are explored and assessments shift, the content appearing on this site will evolve in tandem.”
Establishing the blog’s credibility. The authors of the blog provide the expertise that can make a reader feel safe in trusting the content. The Security Response blog’s extensive list of author profiles lets a reader find out exactly who is providing them with the information they’ve discovered.
Frequent updates. In a realm like security, which changes and evolves every day, it’s important that visitors to a blog feel confident that the information they’re reading is up to date. A quick glance at the date stamps on each post shows that the blog is updated every few days. Movable Type makes it easy to keep content current, so a reader never has to wonder if what they’re seeing is still relevant to their situation.
We’re proud that Movable Type isn’t just an enterprise-grade software platform, it’s also used by some of the biggest enterprise software companies in the world. As Symantec’s example shows, it’s easy to communicate in a way that shows your blog is trustworthy and reliable.So, if you’re ready to establish a communications channel that your customers can trust, we’re happy to help you get started with Movable Type.
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