New Movable Type sites are always a source of excitement for us here at Six Apart, but there are a number of other reasons why the launch of Serious Eats, a destination for food-lovers, has us licking our lips.
Ed Levine — author of New York Eats and a contributor to The New York Times, Gourmet, and Bon Appetit — has brought together an all-star team of bloggers and web designers and paired them up with a solid roster of chefs, celebrities, and cooking enthusiasts. The goal: To form a lively community centered around making, eating and celebrating delicious food. Obviously, that’s something we can all get behind. (Editor’s note: Anything that launches with featured articles about pie, chocolate, and pizza automatically has my cursor hovering near the “subscribe” link.)
The site seamlessly combines written content, still photos, and high-quality video segments, a trend that is now past the “gee whiz” phase and well on its way to being a common feature. As you can imagine (and millions of cable television viewers can attest), the medium is made for talking about food. They’ve already run pieces showing Susie Essman chatting over lunch with Jeffrey Steingarten, Meg Hourihan braising chicken wings with Daniel Boulud, and an interview with a Memphis restauranteur who deep-fries hamburgers in 90-year-old grease. If variety is any kind of spice, Serious Eats is on track to be extremely flavorful. And that’s just the videos. Beyond the clips, you’ll find feature articles, reader roundtables, and aggregation of great food blog posts from around the Web.