New Movable Type sites are always a source of excitement for us here at Six Apart, but there are a number of other reasons why the launch of Serious Eats, a destination for food-lovers, has us licking our lips.

Ed Levine — author of New York Eats and a contributor to The New York Times, Gourmet, and Bon Appetit — has brought together an all-star team of bloggers and web designers and paired them up with a solid roster of chefs, celebrities, and cooking enthusiasts. The goal: To form a lively community centered around making, eating and celebrating delicious food. Obviously, that’s something we can all get behind. (Editor’s note: Anything that launches with featured articles about pie, chocolate, and pizza automatically has my cursor hovering near the “subscribe” link.)

The site seamlessly combines written content, still photos, and high-quality video segments, a trend that is now past the “gee whiz” phase and well on its way to being a common feature. As you can imagine (and millions of cable television viewers can attest), the medium is made for talking about food. They’ve already run pieces showing Susie Essman chatting over lunch with Jeffrey Steingarten, Meg Hourihan braising chicken wings with Daniel Boulud, and an interview with a Memphis restauranteur who deep-fries hamburgers in 90-year-old grease. If variety is any kind of spice, Serious Eats is on track to be extremely flavorful. And that’s just the videos. Beyond the clips, you’ll find feature articles, reader roundtables, and aggregation of great food blog posts from around the Web.

Alright, you’ve gotta go check out Camp Chaos. (You might not want to do it at work — if you don’t find something to offend you on the site, you’re not looking hard enough.)

So why should you check it out? Because the absurdist animators at Camp Chaos are cranking out cartoons that are actually funny. For all the super-serious thought about how blogs are influencing the mainstream media, the sites that we love the most on the web are the things that couldn’t exist anywhere else.

Chaos series like “The Superficial Friends” and “Behind the Music That Sucks” riff on pop culture with a pleasantly sophomoric vulgarity, but have great production value in their animation and voices. The tiny team, led by Bob Cesca, has been building buzz-worthy videos on the web since Napster Bad half a decade ago.

Camp Chaos also shows off that building a successful media business online using blogging tools like Movable Type doesn’t have to be about blogging, really. If you’re a creative company making stuff that people want to see on the web, Movable Type isn’t a “Blogging Solution.” It’s just the tool to get things up onto the web quickly and easily, and since it doesn’t screw up your embedded videos, automatically generates RSS feeds, and lets visitors leave comments, you can focus on making great animations or funny videos or whatever else you’re great at.

If you’re not publishing your content on the web yet, Movable Type can do a lot of the heavy lifting for you and then get out of the way while you work your magic. If you’re already using Movable Type, you should just check out the latest episode of The Superficial Friends and marvel at the animated Lindsay Lohan’s horrendous and hysterical raspy voice.

I’m here at a technology evangelism event today, and one of the speakers here is Jeremy Zawodny, a long-time Movable Type blogger, one of Yahoo’s most prominent faces in the blogosphere, and a pretty good judge of how to promote things using blogs.

We’ve long believed that, despite some people’s misgivings, corporate blogs don’t have to suck, and Jeremy echoes our sentiments, outlining some traits that make help make for great business blogs:

• there’s some personality in the writing
• they write about stuff that’s interesting to me (or they write it in an interesting way, and that gets my attention)
• they post frequently
• they write about stuff that’s not always blatantly self-promotional

So, which blogs epitomize those traits? According to Jeremy, two of the best are by Zillow and Garmin. One’s a real estate information service, and the other makes GPS gadgets, but what they share in common is their teams care enough to blog really well about the products they make. We’re happy they’re both powered by TypePad, but we’re even happier they both provide a great example of how to tell your company’s story using a blog.