Some Favorite Corporate Blogs

I’m here at a technology evangelism event today, and one of the speakers here is Jeremy Zawodny, a long-time Movable Type blogger, one of Yahoo’s most prominent faces in the blogosphere, and a pretty good judge of how to promote things using blogs.

We’ve long believed that, despite some people’s misgivings, corporate blogs don’t have to suck, and Jeremy echoes our sentiments, outlining some traits that make help make for great business blogs:

• there’s some personality in the writing
• they write about stuff that’s interesting to me (or they write it in an interesting way, and that gets my attention)
• they post frequently
• they write about stuff that’s not always blatantly self-promotional

So, which blogs epitomize those traits? According to Jeremy, two of the best are by Zillow and Garmin. One’s a real estate information service, and the other makes GPS gadgets, but what they share in common is their teams care enough to blog really well about the products they make. We’re happy they’re both powered by TypePad, but we’re even happier they both provide a great example of how to tell your company’s story using a blog.