Blue Flavor is an established team of expert web developers, with access to every web technology that’s available. But when thePlatform came calling looking for a standards-based redesign that would produce search-engine friendly pages that could be easily updated, Blue Flavor chose Movable Type. We’re always thrilled when members of our Six Apart Professional Network have case studies to share with the community, so we were happy that Nick Finck, Blue Flavor’s Director of User Experience, had a few minutes to talk to us about the project.
Six Apart: So, to get started — who’s Blue Flavor:? I feel like I know you all since many of you have been in the blogging community forever, but maybe everybody doesn’t know the name yet.
Blue Flavor: Blue Flavor is seven people, myself, Brian Fling, D. Keith Robinson, Garrett Murray, Tom Watson, Kevin Tamura and Cyndi Fling. Brian, Keith and I make up the principals. Garrett is both the youngest age wise and employee wise… Sorry, he’s taken, ladies!
Six Apart: Hah! Great. So, the latest project I’ve seen your team launch is thePlatform. Before we get to the site itself — how do you end up in touch with a relatively large company, when you’re such a small (but admittedly well-established!) team?
Blue Flavor: They say it’s all about who you know. In this case, Keith has a pretty good relationship with the client. They knew we did web standards-based design and needed someone to come in and redesign their site the right way.
Six Apart: And the site they asked you to help with is thePlatform. What is it?
Blue Flavor: thePlatform is basically a broadband application service provider. They provide services that businesses use to manage and publish various kinds of broadband media. It’s one of those companies where you see their handiwork all the time as a consumer, but are not directly exposed to the technology. It’s all a seamless experience for you. The focus is mostly on business-to-business communication.
Six Apart: That sounds like a demanding audience — but if they all have broadband and presumably have the latest browsers and things, does it still matter that you’re building with web standards?
Blue Flavor: Of course, standards are always something we need to pay attention to. We always design and build our websites so that they are accessible to all, be it people with older browsers or people with screen readers. We like to layer the advanced technologies so that users who have systems or browsers that do not support those technologies can still access and read the content on the site. Just because the bandwidth may be there for your site’s audience doesn’t mean you should abuse it as a designer or developer.
Six Apart: That makes sense — you have to have technology that works for everyone. Switching gears a little bit, this doesn’t look like a blog, in the traditional sense. But it’s powered by Movable Type. How did you make that choice?