Redbook: You Are Here

At last week’s BlogHer Business conference, one of the standout speakers was Redbook Editor-in-Chief Stacy Morrison. As part of the closing keynote panel on the ethos of the social media world, Stacy spoke passionately about wanting to modernize the image of Redbook, taking advantage of the fact that the brand is extremely well-known, but using social media like blogs to help show a more contemporary and relevant side of the magazine to the women who are its core audience.

So it seems only appropriate to make one of Redbook’s signature Movable Type-powered blogs our Movable Type Featured Blog for today. Take a look at You Are Here, part of the site’s “Time For You” section, which celebrates a more contemplative and introspective side of its readers. As the site describes it, “Take a moment for yourself and read what Redbook editors do with their time. Jump in, the water’s fine.”

You Are Here has a fresh design, following the aesthetics of Redbook’s entire site, and eschewing a traditional blog layout in favor of one that puts editors’ names and faces front and center. It’s a humanizing touch that seems only appropriate for the topic. And as with every section of the site, the editorial blog is complemented by a hand-picked blog directory of independent sites around the blogosphere that complement the tone and voice of Redbook’s own editorial.

With You Are Here, Redbook has kept its unique voice while moving solidly into a more contemporary mode of conversation with its readership. If you’ve had a similar success in telling your story in a new way through blogs, submit your site as a featured blog and join the conversation.