TerraPass: A Climate of Conversation
Climate change has been a… hot topic in the news, and even at the Oscars, for some time. But a lot of people who are concerned about the issue just want to know some steps they can take to help as individuals. TerraPass is an organization that lets you calculate your “carbon footprint”, or the total of the carbon dioxide emissions we create with daily activities such as driving, electricity use, or flying. And TerraPass provides the opportunity to help offset that old technology by investing in new technology that helps better the environment.
But communicating about complex issues around climate change such as renewable resources, investment in industrial efficiency and alternative energy sources is a tough task. So TerraPass uses their Movable Type-powered TerraBlog to explain the heart of their business: It’s not just a one-way channel for the company to talk about these issues, but a forum that supports a community of people who are asking the tough questions. And the company delivers their blog to their readers by leveraging Movable Type to notify their 20,000 email subscribers about new entries, and talk about relevant news of the day.
According to the staff of Terrapass “Movable Type is the core of how we do business.” It’s a ringing endorsement of the value a blog can add to your company’s relationships. If you’re using Movable Type to tell your community about your story, submit your site as a Movable Type Featured Blog and we’ll be glad to help you get the word out.