Ze Frank: Our "I Love Lucy"

Today’s Movable Type Featured Blog is a special one: It’s Ze Frank’s The Show, one of the most popular video blogs in the world, which is signing off tomorrow in the end of an amazing one-year run that’s culminated with Ze being widely recognized as one of the key innovators in the young medium.

Now, Ze’s How To Dance Properly was already knocking around as one of the then-young blogosphere’s favorite links half a decade ago when Movable Type was first created. And I had the chance to see Ze’s first public presentation at the Gel Conference a few years ago, where his skills as a performer were already strongly in evidence. So Ze Frank’s bonafides as someone who really gets the web were already well-established long before The Show ever launched; In fact, Ze’s been posting updates in Movable Type and embedding videos on his site for years. But what’s impressive is how well he’s understood the unique artistic requirements of the nascent video blogging medium, and used experience from one era of blogging to help kick-start a new one.

So as Ze gets ready to retire The Show, it seems there is a parallel to a comedic talent who helped define an earlier video medium’s first forays: Lucille Ball. Because, though there are lots of video bloggers doing great work today, only one year ago there had been very few breakout stars. And many of those who were creating video blogs had simply tried to bring their text blogs into the video world.

The same was true of television in the early days — radio stars were often reading off the same scripts they’d used on the air, only now they were doing it in front of cameras. But I Love Lucy helped define a vocabulary that was native to the new medium. The sitcom genre that the show invented was uniquely of, and uniquely for video on television. And Ze’s Show shares many of the same traits as that show: It’s full of a strongly physical sense of humor, a canny understanding of how to frame and feature an extremely expressive face, and it has a pacing and timing that makes all the work that comes before it seem downright languid.

So, while it’s bittersweet to be featuring a blog that’s nearing its end, it’s also wonderful to recognize someone who’s already become a huge influence on a whole new generation of video bloggers. And it’s good to acknowledge one more similarity between a pioneering television show and a pioneering video blog — they both know how to exit gracefully while at the top of their game. Congratulations to Ze, and we can’t wait to see what he shows us next.