Web-Slinging: Spider-Man 3

A few years ago, Spider-Man came out and did a brilliant job of showing off the classic character, making it okay to really enjoy a “comic book movie” again. This summer’s sequel, Spider-Man 3 opens tomorrow and seems to be a lock for the first blockbuster film of the season. So naturally, we’re thrilled to make the Spider-Man 3 Official Movie Blog our Movable Type Featured Blog.

The Spider-Man 3 blog is full of the kind of content you’d expect — links to trailers, feeds for fans to subscribe to, and behind-the-scenes videos that show off the making of the film. But innovation abounds all over Sony’s efforts on the blog. There’s smart use of Movable Type’s categories feature to highlight content that includes rich media. You can find extensive use of embedded video to include clips right within the blog. And the team has reached out to the entire blogosphere by providing beautifully designed templates for use on your blog, including Movable Type templates, exclusive designs for LiveJournal users, and the first independent designs we’ve seen any major film create for the Vox community.

But most importantly, the Spider-Man 3 blog really embraces community. Nearly all of the entries tell stories of how fans are excited about the film, what they’ve done to enter or win contests, or what their experiences have been as the film gets ready to launch. Congratulations to the fans and filmmakers who’ve done some heroic web-slinging to help create and launch the Spider-Man 3 Official Movie Blog.