Recording Now Available: The Marketing Benefits of Social Media

Thanks to all of you who attended Wednesday's online seminar for marketers, The Marketing Benefits of Social Media. Our chief evangelist Anil Dash was joined by social media pro extraordinnaire Lauren Kozak, who directs social media for one of the most recognized and highly valued brands in the world: Britney Spears. Anil and Lauren discussed why companies should engage in social media, shared best practices they have learned over years of using social media, and illustrated how to successfully implement a social media plan with some excellent case studies of Comcast, Wells Fargo, Britney Spears, Coca Cola, Amazon, and Cisco. They also answered several excellent questions from the audience.

We were pleased to see that three out of four of you who answered the post-event survey said you were inspired to try new forms of social media or augment your existing social media efforts. We hope that you'll contact us if you'd like to establish a social media platform that can serve as your home base amongst your various social media activities, and/or if you'd like to reach influential bloggers and their readers similar to the way that Cisco has been doing in the Million Acts of Green campaign.   

If you missed the event, you can listen to it here - the password is "Marketing". We value your feedback so please tell us what you think in comments, or fill out the post-event survey.

Our next online seminar is planned for later this summer.  If you’d like to be notified when the date has been set please email us at info@sixapart.com and we'll send you an invite.

Thanks.