The San Francisco Appeal Starts Up with Movable Type

Eve Batey, formerly with the Gothamist network news site SFist and most recently with the San Francisco Chronicle*, launched new online newspaper The San Francisco Appeal a few months ago. The SF Appeal provides comprehensive coverage of local news and events, which means if you’re wondering about the latest on anything to do with San Francisco, this is the place to go. Eve recently came by to talk with us about working with the Six Apart Services and Media teams to build the site and drive revenue by placing quality ads on it. Eve also shared how Movable Type will help her grow her business as she expands coverage and how it helps her team be the first to get photos online during time-sensitive events like protests and, of course, the annual Bay to Breakers extravaganza.

We'll let her tell the story. Have a look.